UP JMA

The UP Junior Marketing Association (UP JMA) is a university-wide student organization based in the College of Business Administration, University of the Philippines, Diliman. For the year 2011, it had an average membership base of 250 students from various colleges in UP Diliman, each one drawn in by the exceptional and rewarding leadership, marketing, and project management experience the reputable organization embodies and guarantees.

Throughout its fifty-three years of existence, UP JMA has constantly aimed for nothing less than the best for itself and for all its stakeholders. The passion and drive for excellence of all those who have handled the organization over the years has led it to this point of distinction—that of being one of the country’s premier student organizations.

Moreover, another attribute to its success is the pride UP JMA takes in its four main thrusts and objectives, ensuring that all projects—from seminars to sports clinics to parties—are planned and executed according to the principles and ideals that the organization stands for. As a marketing organization, UP JMA puts a premium on all of its relationships with its stakeholders—may it be its members, its beneficiaries (the scholars of the K.I.D.S. program), or its affiliates (such as PMA and PJMA).

Members are instilled with the knowledge and understanding that marketing is primarily about building mutually beneficial relationships, both internally and externally. The recognition and credit that UP JMA has received are motivators—embellishments on the cake—that continue to push its members to aim higher and strive harder. With all this in mind and heart, and over half a century of prestige behind it, UP JMA continues to push on from its golden jubilee year to a bright and exciting future—because in this organization, we lead.

 

Awards

UP JMA is a six-peat winner of the national Agora Youth Award for Best Student Marketing Organization (2004- 2007, 2010-2011); two-time winner of the Gawad Chancellor Award for Most Outstanding Student Organization in UP Diliman; four-peat winner of the Three Outstanding Student Marketing Associations (1993 – 1994, 1996, 1998, 2002, 2004 -2006).

UP JMA is also a 3-peat champion of Bacbacan 2, UP CBA’s orgs intramurals (2008-2010) and a recent champion of SLO PITCH’S Mamasita’s Cup, a softball tournament (2011).

 

Thrusts

ACADEMICS To supplement the student’s classroom theoretical experience with exposure to actual business and professional experiences.
SOCIALS To develop the student along lines acceptable and common to others.
SERVICE To open the student’s mind to the dimension of community problems and provides the opportunity to find solutions to them.
SPORTS To develop the student physically, so he or she will be more equipped to face the working world with a stronger mind and body.

 

Objectives

  • To promote the significance of marketing
  • To provide training for future business activities
  • To create venues for interaction between the faculty, the students, the alumni, and the public
  • To contribute to the welfare and the development of the country