Mana Shoes | UP Junior Marketing Association

From the word, Pamana, which means to pass down from generation to generation, Mana connects the experiences and craftsmanship of our local workers with the younger generations.

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MANA is a social enterprise that highlights local talents, allowing them to showcase their craft to a wider audience—bringing it to the market.

Our current partner, Mang Jhun, learned the art of shoemaking from his parents, as their family was one of the first sapateros in Concepcion, Marikina which all started in the 1960s. At first, he would watch his mother make shoes, even if she would tell him not to meddle and finish his studies. However, once his parents passed away, he then decided to try and make a pair which awakened within him his love for shoemaking. 30 years have passed since then and he still continues to pursue his craft.

About MANA

The Story So Far

With current interaction with customers done purely online, MANA aims to establish a better connection with their consumers and continue to adapt to the new normal by offering versatile pieces that can be used at home or on the go.

Aiming to provide an avenue for students and young professionals to support local fashion, MANA: Kasama Araw-Araw will take a step further in becoming a collective of Filipino artisans through new partnerships and products. Doing so will help strengthen the already present advocacy of helping local craftsmen bring the fruits of their labor into the wider market.

Sustainable Local Fashion

With the goal of encouraging Filipino consumers to celebrate local talent and artistry, MANA plans to relaunch past shoe pieces from Mang Jhun, while also releasing brand new shoe designs that are both timeless and trendy.

To go along with this, MANA takes an eco-friendly approach in its production and packaging in hopes to promote sustainable and local fashion to a wider audience.

In our search for new partner artisans and possible products, MANA aspires to gain your support in our advocacy of appreciating and forwarding Filipino craftsmanship and artistry.