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Unboxing the Hype Behind Blind Boxes
Picture this: You’re in your favorite store, surrounded by neatly stacked boxes of irresistibly cute figures you can’t see.
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The Lumine is the official publication arm of UP JMA — celebrating
all things marketing for the Iskolar ng Bayan.
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Beauty Made "Issy": Transforming the Makeup Landscape
Issy brings a fresh perspective to the beauty industry, offering high-quality products that are both elegant and affordable.
Things I Wish I Knew When I Was a Freshie
To help ease you into your freshie year, here are a few things we’ve gathered from different batches with all sorts of unique experiences!
UP JMA Recap: A Year of Mapping Your Journey
Hear from the different teams of JMA as they forged their course towards a fruitful academic year!
Next Stop, Katip: Two Must-try Restos for Your Katipunan Food Trip
What’s home to a bright-eyed crowd of college students also houses some of the best-kept gems in the restaurant scene.
Best of Both Worlds: The Dichotomy between Arts and Sciences in UP Diliman
Can we ever hope to bridge the gap between the arts and the sciences in the future?
Vibe Check: The UP Diliman Community After the Start of Fully F2F Classes
With new policies set in place, a single question comes to mind—How exactly is the UP Diliman community faring with face-to-face classes?
LIST: The Top 5 Break-up Spots in UP Diliman
With a campus as beautiful as UP Diliman, we traverse top 5 break-up spots that will breathe life into your weary hearts.
LIST: Our Favorite Marketing Themes during the Holiday Season
Let's take a look at how brands instill the spirit, jubilance, and uniqueness of Filipino Christmas!
Beyond the Screen: Bringing Brands to Life
Imagine your favorite brand suddenly jumping out of your screen and coming to life before your eyes...
LIST: Top 5 Street Foods You Should Try in UP Diliman!
Looking for delicious food that won't break your budget? We got you covered!
![[Legacy Lumine] More with Marketing: Taking the Next Step in Excellence](https://static.wixstatic.com/media/011ba9_a80892752654437aadcfb380a6e75672~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_a80892752654437aadcfb380a6e75672~mv2.png)
[Legacy Lumine] More with Marketing: Taking the Next Step in Excellence
This year, UP JMA took it one step further in achieving marketing excellence through the culmination of its projects of our different teams.
![[Legacy Lumine] We Lead: Lessons on Leadership](https://static.wixstatic.com/media/011ba9_797bbdb8112e427fbd0d3829d2cfb736~mv2.jpg/v1/fill/w_1168,h_660,fp_0.50_0.50,q_90,enc_auto/011ba9_797bbdb8112e427fbd0d3829d2cfb736~mv2.jpg)
[Legacy Lumine] We Lead: Lessons on Leadership
Hear from UP JMA's Executive Committee as they reflect on their year leading the organization.
![[Legacy Lumine] Better Together: Sharing in our Success](https://static.wixstatic.com/media/011ba9_f7da7b4a73a547a79c7a8803c4e43dd1~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_f7da7b4a73a547a79c7a8803c4e43dd1~mv2.png)
[Legacy Lumine] Better Together: Sharing in our Success
Let’s take a look back at how UP JMA was able to bring out the best in the people who make the organization what it is today!
LIST: Stories by Women on Women
Together, let’s celebrate women’s stories through various media – may it be books, TV series, or podcasts. #LumineRecs
Evermore Anniversary: Taylor Swift’s Marketing Strategies Are Stronger Than a 90s Trend
As we celebrate Evermore’s first birthday, we’re going to take a look at how Taylor Swift flawlessly pulled off two surprise album drops.
Beyond the Big Screen: What Makes Our Favorite Netflix Shows Click?
How exactly did you come to know of these series? Well, that is a testament to the power of marketing!
Why We Judge Books by Their Covers
As much as we try not to, we can’t help but judge books by their covers. But that isn't necessarily a bad thing!
5 Things to Remember Before You Vote
It’s imperative to remember that the most important thing isn’t just that we vote — it’s that we should know who we are voting for and why.
Day to Night to Morning: What’s TikTok Doing to Music?
TikTok is music’s next big thing, and it’s shaping the industry one hit at a time. Time to hit the pause button and we'll tell you why.
See You Again: UP Students’ Favorite Places on Campus
Come and revisit some of our favorite places in the university, all from the comfort of our own homes!
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