Lightning Lumine

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The Lumine is the official publication arm of UP JMA — celebrating

all things marketing for the Iskolar ng Bayan.

Unboxing the Hype Behind Blind Boxes

Unboxing the Hype Behind Blind Boxes

Picture this: You’re in your favorite store, surrounded by neatly stacked boxes of irresistibly cute figures you can’t see.

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Lightning Lumine: Something Summery

Lightning Lumine

Lightning Lumine: Something Summery

This week, we challenged JMAers to market something summery in 30 seconds or less.

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