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Hot to Go Viral: How Chappell Roan is Redefining Music Marketing
In a distinctly saturated landscape of rising pop music, Chappell Roan has managed to embody both authenticity and marketability.
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The Lumine is the official publication arm of UP JMA — celebrating
all things marketing for the Iskolar ng Bayan.
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![[UP JMA Recap] Discover Diliman: Back Home](https://static.wixstatic.com/media/011ba9_830e5108376b4d698913dbe79730bc26~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_830e5108376b4d698913dbe79730bc26~mv2.png)
[UP JMA Recap] Discover Diliman: Back Home
Discovery is back at UP Diliman as UP JMA introduces the Iskolar life and UPD’s beautiful campus in welcoming Freshies through face-to-face
![[Legacy Lumine] Year-End UP JMA Recap](https://static.wixstatic.com/media/011ba9_5cedf8dd9610491da761a3e43aa31f83~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_5cedf8dd9610491da761a3e43aa31f83~mv2.png)
![[UP JMA Recap] Marketing Excellence Challenge](https://static.wixstatic.com/media/011ba9_08c9fd10f06f4d618c509d84cf5c35b3~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_08c9fd10f06f4d618c509d84cf5c35b3~mv2.png)
[UP JMA Recap] Marketing Excellence Challenge
Marketers clash, brainstorm, and ignite innovation in Embassy's MEx, propelling their journey to marketing excellence!
![[UP JMA Recap] CRAFT Culmi Fair](https://static.wixstatic.com/media/011ba9_e0c9bc0364834cda8daa7eb0293195f7~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_e0c9bc0364834cda8daa7eb0293195f7~mv2.png)
[UP JMA Recap] CRAFT Culmi Fair
Foodies celebrate a night of delicious food, free-flowing drinks, and live music with CRAFT’s culmination fair!
![[UP JMA Recap] KIDS Graduation](https://static.wixstatic.com/media/011ba9_c66050fe424741c182c92bab7c898c91~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_c66050fe424741c182c92bab7c898c91~mv2.png)
[UP JMA Recap] KIDS Graduation
The KIDS scholars earn well-deserved recognition as they graduate from Kamp Kids!
![[UP JMA Recap] MarkEd Access Granted Roadshow](https://static.wixstatic.com/media/011ba9_d0208a90d76d4e0ca9e7fe752d538166~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_d0208a90d76d4e0ca9e7fe752d538166~mv2.png)
![[UP JMA Recap] MarkEd 360 Summer Summit](https://static.wixstatic.com/media/011ba9_2d553443e78443098e66fdb7012d7737~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_2d553443e78443098e66fdb7012d7737~mv2.png)
[UP JMA Recap] MarkEd 360 Summer Summit
Summer just got better with MarkEd 360’s marketing summit!
![[UP JMA Recap] JMA 65th Anniversary](https://static.wixstatic.com/media/011ba9_c3e012de236b4cf48fa2e5b0adcaccc5~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_c3e012de236b4cf48fa2e5b0adcaccc5~mv2.png)
[UP JMA Recap] JMA 65th Anniversary
UP JMA celebrates 65 years of camaraderie, advocacy, and marketing excellence!
![[UP JMA Recap] KIDS x WEEK Makmakan](https://static.wixstatic.com/media/011ba9_b9f2b667e3cb426f825580f6f020506c~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_b9f2b667e3cb426f825580f6f020506c~mv2.png)
[UP JMA Recap] KIDS x WEEK Makmakan
The KIDS are back for a day of games and competitive spirit!
![[UP JMA Recap] Swiftie Night](https://static.wixstatic.com/media/011ba9_23e7e48a8822419b9592ef7297a96056~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_23e7e48a8822419b9592ef7297a96056~mv2.png)
[UP JMA Recap] Swiftie Night
“People haven’t always been there for me but music always has.” -Taylor Swift
![[UP JMA Recap] Advanced Marketer's Program](https://static.wixstatic.com/media/011ba9_3050492b81eb42e58568406d43a81fc9~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_3050492b81eb42e58568406d43a81fc9~mv2.png)
![[UP JMA Recap] KIDS Fiesta](https://static.wixstatic.com/media/011ba9_7aba29aac4a64777a09e4e8336f49080~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_7aba29aac4a64777a09e4e8336f49080~mv2.png)
![[UP JMA Recap] Upward: Climb for a Greener Tomorrow](https://static.wixstatic.com/media/011ba9_2918436e75404ef1a034d85a0653debe~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_2918436e75404ef1a034d85a0653debe~mv2.png)
![[UP JMA Recap] UP Fair: Cosmos 2023](https://static.wixstatic.com/media/011ba9_8c41a7c923984487a1b8ea1d8e20edc0~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_8c41a7c923984487a1b8ea1d8e20edc0~mv2.png)
[UP JMA Recap] UP Fair: Cosmos 2023
Take a look at Cosmos’ interstellar journey and advocacies this year!
![[UP JMA Recap] Headstart Orientation Seminar](https://static.wixstatic.com/media/011ba9_3e1d9258e328483eb44f152df9bbf941~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_3e1d9258e328483eb44f152df9bbf941~mv2.png)
[UP JMA Recap] Headstart Orientation Seminar
Getting a headstart in an adventure with UP JMA!
![[UP JMA Recap] Virtual Career Day](https://static.wixstatic.com/media/011ba9_f4488f78ba87438bb6d0f09fe990ce13~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_f4488f78ba87438bb6d0f09fe990ce13~mv2.png)
[UP JMA Recap] Virtual Career Day
Unlock Your Career Potential: Insights from Industry Leaders
![[UP JMA Recap] KIDSmas 2022](https://static.wixstatic.com/media/011ba9_19608f4020ee483ea795f5e0329cfdae~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_19608f4020ee483ea795f5e0329cfdae~mv2.png)
![[UP JMA Recap] GCash Financial Literacy Talk](https://static.wixstatic.com/media/011ba9_16353cf6d6054e19bc2fe95a84169396~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_16353cf6d6054e19bc2fe95a84169396~mv2.png)
[UP JMA Recap] GCash Financial Literacy Talk
Achieve life milestones through healthy financial habits!
![[UP JMA Recap] We Champion: UPROOT Webinar](https://static.wixstatic.com/media/011ba9_ec3bee5dc8854fc291e258c4d0b110b0~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_ec3bee5dc8854fc291e258c4d0b110b0~mv2.png)
[UP JMA Recap] We Champion: UPROOT Webinar
Stay educated on issues regarding forest conservation!
![[UP JMA Recap] F2F OlympKIDS Sunday](https://static.wixstatic.com/media/011ba9_7015ab63f25647919faadbf1ef9bad72~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_7015ab63f25647919faadbf1ef9bad72~mv2.png)
[UP JMA Recap] F2F OlympKIDS Sunday
See how UP JMA makes the most out of Sundays with the KIDS!
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