#WeLead

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The Lumine is the official publication arm of UP JMA — celebrating

all things marketing for the Iskolar ng Bayan.

Unboxing the Hype Behind Blind Boxes

Unboxing the Hype Behind Blind Boxes

Picture this: You’re in your favorite store, surrounded by neatly stacked boxes of irresistibly cute figures you can’t see.

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#WeLead: Propelling Towards Social Transformation

#WeLead: Propelling Towards Social Transformation

Learn how Merry Maglaya helped steer Cosmos: An OPM Festival to excellence in its second online year.

#WeLead: Voice of Information in the COVID-19 Era

#WeLead: Voice of Information in the COVID-19 Era

Learn how UP JMA used its marketing excellence in creating accessible COVID-19 education.

#WeLead: Revolutionary Minds for Sustainability

#WeLead: Revolutionary Minds for Sustainability

Meet the L'Oreal Brandstorm 2022 National Champions!

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