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Unboxing the Hype Behind Blind Boxes
Picture this: You’re in your favorite store, surrounded by neatly stacked boxes of irresistibly cute figures you can’t see.
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The Lumine is the official publication arm of UP JMA — celebrating
all things marketing for the Iskolar ng Bayan.
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![[UP JMA Recap] Discover Diliman: Back Home](https://static.wixstatic.com/media/011ba9_830e5108376b4d698913dbe79730bc26~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_830e5108376b4d698913dbe79730bc26~mv2.png)
[UP JMA Recap] Discover Diliman: Back Home
Discovery is back at UP Diliman as UP JMA introduces the Iskolar life and UPD’s beautiful campus in welcoming Freshies through face-to-face
![[Legacy Lumine] Year-End UP JMA Recap](https://static.wixstatic.com/media/011ba9_5cedf8dd9610491da761a3e43aa31f83~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_5cedf8dd9610491da761a3e43aa31f83~mv2.png)
[Legacy Lumine] Year-End UP JMA Recap
Take a look at how UP JMA sprung back into action!
![[UP JMA Recap] Marketing Excellence Challenge](https://static.wixstatic.com/media/011ba9_08c9fd10f06f4d618c509d84cf5c35b3~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_08c9fd10f06f4d618c509d84cf5c35b3~mv2.png)
[UP JMA Recap] Marketing Excellence Challenge
Marketers clash, brainstorm, and ignite innovation in Embassy's MEx, propelling their journey to marketing excellence!
![[UP JMA Recap] CRAFT Culmi Fair](https://static.wixstatic.com/media/011ba9_e0c9bc0364834cda8daa7eb0293195f7~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_e0c9bc0364834cda8daa7eb0293195f7~mv2.png)
[UP JMA Recap] CRAFT Culmi Fair
Foodies celebrate a night of delicious food, free-flowing drinks, and live music with CRAFT’s culmination fair!
![[UP JMA Recap] KIDS Graduation](https://static.wixstatic.com/media/011ba9_c66050fe424741c182c92bab7c898c91~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_c66050fe424741c182c92bab7c898c91~mv2.png)
[UP JMA Recap] KIDS Graduation
The KIDS scholars earn well-deserved recognition as they graduate from Kamp Kids!
![[UP JMA Recap] MarkEd Access Granted Roadshow](https://static.wixstatic.com/media/011ba9_d0208a90d76d4e0ca9e7fe752d538166~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_d0208a90d76d4e0ca9e7fe752d538166~mv2.png)
[UP JMA Recap] MarkEd Access Granted Roadshow
Mag-dadrayb ako papuntang… AG!
![[UP JMA Recap] MarkEd 360 Summer Summit](https://static.wixstatic.com/media/011ba9_2d553443e78443098e66fdb7012d7737~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_2d553443e78443098e66fdb7012d7737~mv2.png)
[UP JMA Recap] MarkEd 360 Summer Summit
Summer just got better with MarkEd 360’s marketing summit!
![[UP JMA Recap] JMA 65th Anniversary](https://static.wixstatic.com/media/011ba9_c3e012de236b4cf48fa2e5b0adcaccc5~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_c3e012de236b4cf48fa2e5b0adcaccc5~mv2.png)
[UP JMA Recap] JMA 65th Anniversary
UP JMA celebrates 65 years of camaraderie, advocacy, and marketing excellence!
![[UP JMA Recap] KIDS x WEEK Makmakan](https://static.wixstatic.com/media/011ba9_b9f2b667e3cb426f825580f6f020506c~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_b9f2b667e3cb426f825580f6f020506c~mv2.png)
[UP JMA Recap] KIDS x WEEK Makmakan
The KIDS are back for a day of games and competitive spirit!
![[UP JMA Recap] Swiftie Night](https://static.wixstatic.com/media/011ba9_23e7e48a8822419b9592ef7297a96056~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_23e7e48a8822419b9592ef7297a96056~mv2.png)
[UP JMA Recap] Swiftie Night
“People haven’t always been there for me but music always has.” -Taylor Swift
![[UP JMA Recap] Advanced Marketer's Program](https://static.wixstatic.com/media/011ba9_3050492b81eb42e58568406d43a81fc9~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_3050492b81eb42e58568406d43a81fc9~mv2.png)
[UP JMA Recap] Advanced Marketer's Program
AMP up your marketing skills with UP JMA!
![[UP JMA Recap] KIDS Fiesta](https://static.wixstatic.com/media/011ba9_7aba29aac4a64777a09e4e8336f49080~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_7aba29aac4a64777a09e4e8336f49080~mv2.png)
[UP JMA Recap] KIDS Fiesta
Support the KIDS with UP JMA!
![[UP JMA Recap] Upward: Climb for a Greener Tomorrow](https://static.wixstatic.com/media/011ba9_2918436e75404ef1a034d85a0653debe~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_2918436e75404ef1a034d85a0653debe~mv2.png)
[UP JMA Recap] Upward: Climb for a Greener Tomorrow
UP JMA goes hiking for a cause!
![[UP JMA Recap] Headstart Orientation Seminar](https://static.wixstatic.com/media/011ba9_3e1d9258e328483eb44f152df9bbf941~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_3e1d9258e328483eb44f152df9bbf941~mv2.png)
[UP JMA Recap] Headstart Orientation Seminar
Getting a headstart in an adventure with UP JMA!
![[UP JMA Recap] GCash Financial Literacy Talk](https://static.wixstatic.com/media/011ba9_16353cf6d6054e19bc2fe95a84169396~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_16353cf6d6054e19bc2fe95a84169396~mv2.png)
[UP JMA Recap] GCash Financial Literacy Talk
Achieve life milestones through healthy financial habits!
![[UP JMA Recap] We Champion: UPROOT Webinar](https://static.wixstatic.com/media/011ba9_ec3bee5dc8854fc291e258c4d0b110b0~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_ec3bee5dc8854fc291e258c4d0b110b0~mv2.png)
[UP JMA Recap] We Champion: UPROOT Webinar
Stay educated on issues regarding forest conservation!
![[UP JMA Recap] F2F OlympKIDS Sunday](https://static.wixstatic.com/media/011ba9_7015ab63f25647919faadbf1ef9bad72~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_7015ab63f25647919faadbf1ef9bad72~mv2.png)
[UP JMA Recap] F2F OlympKIDS Sunday
See how UP JMA makes the most out of Sundays with the KIDS!
![[UP JMA Recap] Applicants' Orientation Seminar](https://static.wixstatic.com/media/011ba9_65d9350a471743e8b2b1c2ebd3542ad8~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_65d9350a471743e8b2b1c2ebd3542ad8~mv2.png)
[UP JMA Recap] Applicants' Orientation Seminar
Are you ready to unlock excellence with UP JMA?
![[UP JMA Recap] Org & Community Fair 2022](https://static.wixstatic.com/media/011ba9_9ed8a3434b4a48e196772e90a6cfba45~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_9ed8a3434b4a48e196772e90a6cfba45~mv2.png)
[UP JMA Recap] Org & Community Fair 2022
Watch UP JMA go #AllOut for their first face-to-face activity of the semester!
![[UP JMA Recap] Discover Diliman: Now Loading](https://static.wixstatic.com/media/011ba9_19b153aecc4e4c238a9af002dd61405d~mv2.png/v1/fill/w_1115,h_630,fp_0.50_0.50,q_95,enc_auto/011ba9_19b153aecc4e4c238a9af002dd61405d~mv2.png)
[UP JMA Recap] Discover Diliman: Now Loading
Discover your people with UP JMA!
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