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Unboxing the Hype Behind Blind Boxes
Picture this: You’re in your favorite store, surrounded by neatly stacked boxes of irresistibly cute figures you can’t see.
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The Lumine is the official publication arm of UP JMA — celebrating
all things marketing for the Iskolar ng Bayan.
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#WeLead: Voice of Information in the COVID-19 Era
Learn how UP JMA used its marketing excellence in creating accessible COVID-19 education.
#WeLead: Revolutionary Minds for Sustainability
Meet the L'Oreal Brandstorm 2022 National Champions!
QUIZ: Which Deliciously Healthy Food Should You Try This Summer?
Looking forward to eating good while feeling good this summer? We sure are!
UP JMA Recap: Marketing Political Candidates in the 2022 Elections
Understand how candidates of #Halalan2022 shape their identities. Last April 25, We Champion: Handa Halalan held its webinar entitled...
QUIZ: What's Your Marketing Zodiac Sign?
Find out if your Zodiac sign matches your marketing personality!
Lumine TV: Live, Laugh, Lead
Find out how UP JMA has helped them grow not just as marketers but also as leaders, as encapsulated in our motto: We Lead.
Lightning Lumine: Something Summery
This week, we challenged JMAers to market something summery in 30 seconds or less.
QUIZ: What Social Media Platform Are You?
Who knew you could be twinning with Twitter, or ideal in Instagram? Find out which platform resonates with you!
UP JMA Recap: A Closer Look on Philippine Electoral Discourses
How do electoral dialogues define the course of this year's elections?
UP JMA Recap: Cosmos Reaches its Destination
Last March 2022, Cosmos: An OPM Festival took us on a field trip across galaxies as we celebrate #MapagpalayangEdukasyon.
LIST: Stories by Women on Women
Together, let’s celebrate women’s stories through various media – may it be books, TV series, or podcasts. #LumineRecs
QUIZ: What Kind of Marketer Are You?
If you’ve ever wondered what kind of marketer you are, you’ve come to the right place.
UP JMA Recap: MarkEd 360° Next with Paper Mate Kilometrico
Join the next generation of Filipino marketers in MarkEd 360° Next! Last December, UP JMA MarkEd 360 concluded its marketing case...
UP JMA Recap: #Manggagawad Webinar and Donation Drive
Support the call of UP Contractual Employees! #KontraktwalGawingRegular Last December, UP JMA, in partnership with the Alliance of...
QUIZ: What OPM Songs are in Your Study Playlist?
Words by BJ Balana, Lia Javier, and Josette Saguiped Art by Gian Regollo and Alie Santana Gusto mo ba ng harana? O kaya, namamasenysa ka...
UP JMA Recap: Career Day with Embiggen Consulting
Jumpstart your career and innovate with UP JMA! Last November 13, UP JMA held its first-ever online career day! See how Embiggen...
UP JMA Recap: We Champion's UPTREND
Be up to date with the latest on Philippine elections with We Champion! Last November 13, UP JMA's We Champion held its first webinar...
Lumine TV: Merry Chrysler!
Chasing a 2021 plot twist? We made JMAers send a Google Form to each of their crushes in the org. Here’s what happened.
Evermore Anniversary: Taylor Swift’s Marketing Strategies Are Stronger Than a 90s Trend
As we celebrate Evermore’s first birthday, we’re going to take a look at how Taylor Swift flawlessly pulled off two surprise album drops.
QUIZ: Which UP JMA Committee is Your Soulmate In?
If you’re wondering which UP JMA committee your soulmate’s in, take this quiz to find out!
UP JMA Recap: Markethink's Marketing in Action
Turn marketing into action with UP JMA MarkEd! Last November 20, UP JMA MarkEd held this semester’s Markethink, "Marketing in Action: How...
UP JMA Recap: Advanced Marketers Program 2122A
Learn how UP JMA provides a medium for collaborative idea generation and holistic learning! Last October, Embassy, UP JMA's marketing...
Beyond the Big Screen: What Makes Our Favorite Netflix Shows Click?
How exactly did you come to know of these series? Well, that is a testament to the power of marketing!
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