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Unboxing the Hype Behind Blind Boxes
Picture this: You’re in your favorite store, surrounded by neatly stacked boxes of irresistibly cute figures you can’t see.
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The Lumine is the official publication arm of UP JMA — celebrating
all things marketing for the Iskolar ng Bayan.
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QUIZ: What Type of Zoom University Student Are You?
Welcome to another semester at Zoom University! It’s time for you to take a well-deserved break and discover what kind of student you are.
UP JMA Recap: MarkEd 360º Next Marketing Bootcamp
Take a look at how over 160 high school students took the leap into their marketing journey!
Why We Judge Books by Their Covers
As much as we try not to, we can’t help but judge books by their covers. But that isn't necessarily a bad thing!
UP JMA Recap: Think Like a Marketer
Learn how to think like a marketer with MarkEd Access Granted! Last October 23, UP JMA MarkEd Access Granted held its first webinar...
UP JMA Recap: KIDS Month
See how we celebrated with the 41 kids, the heart of UP JMA! Last month of October, The UP JMA KIDS Program held its KIDS Month 2021! ...
Lumine TV: Happy Hallumine!
We made JMAers play a game while telling their scary stories. Here’s what happened.
5 Things to Remember Before You Vote
It’s imperative to remember that the most important thing isn’t just that we vote — it’s that we should know who we are voting for and why.
Day to Night to Morning: What’s TikTok Doing to Music?
TikTok is music’s next big thing, and it’s shaping the industry one hit at a time. Time to hit the pause button and we'll tell you why.
UP JMA Recap: 7 Things We Learned from COMELEC's James Jimenez
Take a look at seven things we learned from COMELEC’s James Jimenez in this #UPJMARecap.
UP JMA Recap: #MoreWithMarketing Orientation Seminar
See how over 200 applicants took their first step to becoming #MoreWithMarketing in this #UPJMARecap!
QUIZ: Which JMAer Are You?
Are you a Mystery Mem? BS JMA? A Marketer in the Making? Take this quiz to find out!
See You Again: UP Students’ Favorite Places on Campus
Come and revisit some of our favorite places in the university, all from the comfort of our own homes!
UP JMA Recap: Discover Diliman
See what the organization had in store for our 120 freshmen participants in this #UPJMARecap!
Lumine TV: JMAers Take a Lie Detector Test
We asked UP JMA members to take a lie detector test while answering questions, and the results may shock you.
Back-to-School Tips for Online Freshies
From one batch of online freshies to another, here are some tips we collected to make our first-year students feel more, well, at home.
9 Olympic-Themed Ads that Deserve a Gold Medal
As Filipinos online celebrated our athletes’ winning moments, brands joined in on the fun with their creative trendjacking posts.
Service — It's on the House!
[I]f you're worried that you can't keep lending a hand without breaking the bank, allow us to introduce other ways to support the community!
Marketing the Holiday Spirit
Indeed, holiday marketing is a must, but this year, it becomes an avenue for us to keep the spirit of giving alive by paying it forward.
New Experience, Same Excellence
Shifting the app process online was one of the ways UP JMA adapted to the new normal — providing new experiences with the same excellence.
To All The Restos I’ve Loved Before
I know it’s been a few months and I swear I wasn’t trying to avoid you; I just didn’t know how to tell you — ang mahal mag-padeliver.
Para Sa Mga Bayani ng COVID-19
To our COVID-19 Frontliners, the heroes of today: Thank you.
The Filipina Legacy
UP JMA celebrates our own set of modern Filipina heroines – three amazing women who have come across our path and served as inspirations.
The Single's Guide to Cosmos
[W]e’re here to give you the real talk as to why it’s still freaking amazing to be single during this year’s Cosmic Valentine’s Day!
Champions of Nutrition
Every semester, UP JMA promotes various meaningful advocacies that raise awareness on important societal issues in the country. To...
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