[UP JMA Recap] Marketing Excellence Challenge

Marketers clash, brainstorm, and ignite innovation in Embassy's MEx, propelling their journey to marketing excellence!

Highlighting the forte of UP JMA, Embassy's Marketing Excellence Challenge took center stage, stimulating innovative ideas and fierce competition within the organization last June 29, 2023 at the Student Union Building in UP Diliman. Together with Lazada, they developed a competition that putits members to the test and required them to use their marketing expertise to develop answers to real-world problems. The competition was a breath of fresh air since it brought back in-person connections, which sparked the participants' passion and creativity.

The event kicked off with consultations, where marketing masterminds huddled together, brainstorming strategies to tackle the case at hand. Being a relatively new platform, each team was tasked to develop a 360-degree marketing strategy with the goal of making LazLook the top online fashion destination. The contestants were given time to think and discuss before presenting their innovations to a panel. From there, the Q&A segment examined the participants' methods and problem-solving abilities, putting them to the test.

Ultimately, Team Pinx, consisting of Shaunn Calaycay, Diana Carbonel, Marion Felizarta, and Wolo Santiago, stood victorious, claiming the crown and the prized PHP 7,000 worth of Lazada vouchers. Along with being a successful competition, the occasion signaled the beginning of a new phase for Embassy's marketing initiatives. With this triumphant comeback to face-to-face engagements, the groundwork has been laid for even more marketing victories!